DESIGN TIPS

Bleed is when the artwork extends to touch the edge of the page. For a quality result, you must extend the artwork past the edge of the page to allow for trimming.

For a full explaination please see What is bleed and why do I need it?

PRODUCTS

There are three options for designing and customizing a product. Click a product on the left-hand panel and choose one of the options.

1. Pre-designed: Start off with one of our professionally designed templates, then make it your own. In design studio you can simply personalise the text and be done or you can completely transform the design into something new.

2. You Design It: A blank canvas. Opens the design studio for you to create your design from scratch.

2. Upload Design: using this option, you can upload your own print-ready files in PDF, JPG, JPEG, GIF, PNG, EPS, AI, PDF and CDR format.

In Australia we use the term "gsm" meaning,"grams per square metre".

The following stocks in most cases would be used for:

Paper stocks

Letterheads, with comp slips - 80 to 120 gsm, bond or laser

Flyers, brochures - 80 to 150gsm bond, 100 to 170gsm matt or gloss art paper.

Card stocks

Other brochures, and postcards - 200 to 400gsm gloss or matt artboard, 200 to 350gsm uncoated systems card.

Business cards - 300 to 420gsm gloss or matt artboards, 280 to 350gsm uncoated systems card, embossed textured stocks, tinted and pearlescent stocks.

The weight of the stock and the thickness (caliper) are two different things. Weight referring in gsm, thickness referring in microns or UMS eg "500 UMS would be .5mm or 1/2 a millimetre thickness"

These are typical uses of the above stocks eg: you would not generally choose to print 350gsm letterheads, or 80gsm business cards.

All of the above mentioned papers are coated art papers and art boards. The term coated relates to the surface of the unprinted sheet. Coated papers are categorised into four main finishes - gloss, matt, satin and silk.

Gloss art paper and art board- general purpose

With varying gloss levels, gloss art paper has a higher reflection level than matt art paper.  This paper works well for flyers, brochures, magazines, posters, or various promotional items. Not recommended where a lot of reading would be required.

Matt art paper and art board- general purpose

With a zero to low gloss level, matt art paper has a slight textural feel to its surface. Matt art paper works well for brochures that may have form content, where a lot of reading & or writing would be required.

Satin art paper- higher cost

With a slight gloss or sheen level, satin is smoother than matt art paper. Satin art paper works well for coffee table books, brochures, invitations, magazines, etc.

Silk art paper- higher cost

With a close to zero relection or sheen level, this paper is smoother than the matt art paper. Satin art paper works well for coffee table books, high end brochures, anual reports, prospectus documents, etc.

 

PRINTING

Our system supports RGB (red, green, blue) for producing digital prints. We have accurately mapped color pallet to match RGB to CMYK (cyan, magenta, yellow, key) to ensure proper 4-color printing.

300 dpi (dots per inch) is the resolution of the output PDF file.

Both digital and offset print methods are used.